Heather Drago

Principal / Chief Strategist

Marketing strategy | website development | SEO | content marketing | social media marketing | email and direct mail campaigns | branding | advertising | project management

Clever Girl founder Heather Drago has this whole left brain/right brain thing going on, which enables her to combine a fine arts education with over 20 years of practical experience to create marketing strategies and creative campaigns for consumer and business-to-business clients. As principal of the company, Heather handles Clever Girl day-to-day operations, leads strategy development, manages deployment, and is very often a hands-on member of project teams.

Heather has worked for nonprofit organizations, small businesses, and marketing agencies in several capacities, notably as a systems analyst and consultant, website and application developer, department manager, project manager, and strategist. In her varied career, she’s also had a successful run as a professional studio artist, creating mixed media paintings by commission and for gallery exhibitions. She studied at the Cleveland Institute of Art, and her work is included in several permanent collections, including that of The Cleveland Clinic Foundation.

A transplant from Southern California, Heather is an enthusiastic fan of Cleveland, her adoptive home town. She’s passionate about sharing the evolving story of the city’s rebirth, and promoting the great work being done by Greater Cleveland artists, entrepreneurs, and nonprofit organizations.

p  216.404.2400 x1
heather@clevergirlmktg.com

  

“Heather Drago developed and guided me through a marketing plan that helped me to be successful in my campaign for election to Westlake City Council. She devised a comprehensive plan that included creating a website, a targeted direct mail campaign, advertising, signage, and a social media strategy. I have recommended Ms. Drago’s work to multiple colleagues and friends, and continue to do so.  She listens to the message you want to create and then thoughtfully develops a creative and powerful campaign to achieve your desired results.”
Lynda Appel, Westlake City Council Member, Ward 1

Lynda Appel, Westlake City Council Member, Ward 1

City of Westlake, Ohio
“I worked with Heather on several projects where she provided both creative and organizational direction, helping the projects move forward with clarity and speed that would not have been possible without her help.  Her talent, experience, and personality all contributed to real, measurable, successful outcomes.”
Matt Bakaitis, Digital Marketing Professional

Matt Bakaitis, Digital Marketing Professional

Cleveland, Ohio
“Highly organized, thorough, tenacious — that’s how I describe Heather and why having her as a back-up proofreader, spreadsheet wizard, and project manager made my job so much easier. She also brings a sharp designer’s eye to marketing materials and a personal warmth that makes working with her a pleasure.”
Nancy Ryan O'Connor, Content Marketing Manager

Nancy Ryan O'Connor, Content Marketing Manager

Cleveland, Ohio