Principal / Chief Strategist
Marketing strategy | website development | SEO | content marketing | social media marketing | email and direct mail campaigns | branding | advertising | project management
Clever Girl founder Heather Drago has this whole left brain/right brain thing going on, which enables her to combine a fine arts education with over 20 years of practical experience to create marketing strategies and creative campaigns for consumer and business-to-business clients. As principal of the company, Heather handles Clever Girl day-to-day operations, leads strategy development, manages deployment, and is very often a hands-on member of project teams.
Heather has worked for nonprofit organizations, small businesses, and marketing agencies in several capacities, notably as a systems analyst and consultant, website and application developer, department manager, project manager, and strategist. In her varied career, she’s also had a successful run as a professional studio artist, creating mixed media paintings by commission and for gallery exhibitions. She studied at the Cleveland Institute of Art, and her work is included in several permanent collections, including that of The Cleveland Clinic Foundation.
A transplant from Southern California, Heather is an enthusiastic fan of Cleveland, her adoptive home town. She’s passionate about sharing the evolving story of the city’s rebirth, and promoting the great work being done by Greater Cleveland artists, entrepreneurs, and nonprofit organizations.